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Let's Get Personal Design

Personalize It!

December 19, 2018
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Think About It

Have you ever thought about how important it can be to personalize a gift? Design is important and a well designed product or gift can quickly and decisively communicate your message. However, if you are giving a gift, but fail to communicate  your feeling in words, your efforts could be lost.

Sometimes, just the act of giving a gift is enough. But, so much better when you take the time to communicate a feeling along with the gift. It can take an ordinary gift and turn it into extraordinary. In fact, the “what’s it for?” is likely the most important question to ask when trying to show appreciation. All these things can be added when you personalize the gift.

The most meaningful, long lasting gifts, I believe, have a compelling “what’s it for?”

To Personalize Adds Value

What is the difference between a $50 gift  and a $150 gift when both are exactly the same object? The difference in the $150 gift might be that it includes a part of you. You invested the time and mental resources to think of something to say. You took the time and energy to have that object transformed into a unique expression. It is the very same $50 object, yet the extra $100 investment represents a valuable, personal message of appreciation.

Are you able to clearly and quickly identify the purpose of what and why you give, whether in the marketplace, your community or at home? Is it for creativity, faithfulness, leadership, longevity? Have you highlighted personal value and influence? What memory will it reinforce for the recipient?  If not, I believe it is worth taking the time to think and get a clear “what’s it for” in mind. Doing this could lead to enhanced relationships, more purpose and greater creative energy in your life.

Let Us Make It Easy

At Apple Awards, we want to give you many ways in which you can personalize that gift to show appreciation, to reward and to memorialize. Our sports plaques for teams have a feature on the back for player autographs.  Adding etching, engraving, your logo or a special photo to the gift make it unique and specific. Our technical, in house experts can do all these things and more for your project. And for your convenience it’s easy to order and see a product preview on our website. To personalize is our aim. Get in touch with our design team and let us show you how we do it.

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Business Values: What Do We Really Want?

December 12, 2018
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Every business is known by it’s priorities and what it chooses to offer to customers. If customers look only at price and stuff like “free shipping” when  choosing whether to do business with my company, something is not right. There are other business values that are very important and actually essential in earning the customer’s trust.

As a small business owner in today’s marketplace this is a daily tension for me. How far can I go in discounting our products or services to match our competitors, and still feel like I can afford to offer what I we really want to give – great service and satisfaction? How far?

I hate finding myself in that spot, that place where I have cut my margins so low that if anything goes wrong and I make it right, I may lose money. On my part, fundamentally great service has a cost attached to it, but I still want to feel good about standing behind my work. It is at this point that I have to remind myself that I can always find ways to earn back the money, but the trust – that is much more difficult to earn back.  When customers lose trust, it can infect a business like a virus.

Perks like free shipping are valuable and attract attention but will not always result in customer loyalty. Other business values that produce trust are very important. The struggle is to convince myself and my customers that my product may be worth a little more because I plan to be around for them, with great service, personal attention and integrity, for the long haul.

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